You Wrote the Book, Now Let’s Make Sure It Gets Read

From launch to long-term growth, Potter Strategy helps authors build visibility, credibility, and lasting success.

About
About Elizabeth Potter
At Potter Strategy, we believe that every great book deserves to be seen, read, and remembered.

We are a professional author marketing agency dedicated to helping authors grow their brand, increase visibility, and achieve consistent book sales through strategic, results-driven marketing. In today’s competitive publishing space, success is not just about writing a great book—it’s about positioning, audience growth, and smart promotion. That’s where we come in.

Potter Strategy was built with a clear mission: to provide authors with structured, effective marketing strategies that go beyond guesswork. We focus on data-informed decisions, targeted audience reach, and long-term brand development to ensure your work gets the attention it deserves.

We work with authors at different stages of their journey from new writers looking to launch successfully to established authors ready to scale their presence and revenue. Our approach is tailored, strategic, and designed to deliver measurable results.

At the core of what we do is a commitment to professionalism, clarity, and growth. We don’t believe in one-size-fits-all solutions. Every strategy is built around your goals, your audience, and your vision as an author.

With Potter Strategy, you’re not just promoting a book, you’re building a lasting author brand.
Launch Smarter, Not Harder
A clear plan for messaging, email, and promotions-so your book reaches the readers who will love it.

Book Cover Design

Your book cover is your first impression—and often the deciding factor for readers. We design visually striking, genre-specific covers that capture attention, communicate your message, and drive clicks and sales.

Amazon A+ Content

We create premium A+ content that transforms your Amazon listing into a high-converting sales page. Through compelling visuals, storytelling, and structured layouts, we help readers connect with your book and increase conversions.

Email Marketing & Campaigns

Email remains one of the most powerful tools for author success. We create strategic campaigns and automated systems that nurture your audience, build relationships, and convert subscribers into loyal readers and repeat buyers. Every message is crafted to drive engagement and results.

Social Media Growth & Management

We help you build a consistent and professional presence across social platforms. Through strategic content, audience engagement, and growth-focused planning, we position you to attract the right readers and maintain ongoing visibility without overwhelm.

Proofreading & Editing

A polished book builds authority. We provide professional proofreading and editing to eliminate errors, improve clarity, and ensure your writing meets publishing standards.

Book Trailer

We create engaging book trailers that visually bring your story to life. Perfect for social media and promotions, these trailers capture attention and spark interest in your book.

SEO for Authors & Books

We optimize your online presence so readers can find you easily. By implementing targeted keywords, improving book listings, and enhancing your website structure, we increase your visibility on search engines and platforms where your audience is already searching.

Author Website Optimization

Your website should do more than look good it should convert. We analyze and improve your website to ensure it communicates your value clearly, engages visitors, and turns traffic into subscribers, readers, and clients.

🧠 Ghostwriting

Have an idea but need help writing it? We turn your concepts into compelling, professionally written books that reflect your voice and connect with your audience.

🖼️ Visual Mockups

We design realistic 3D book mockups for use in marketing, websites, and promotions, helping your book look professional and ready for readers.

NOTE

Every service is designed with one goal in mind: to help you grow, stand out, and succeed as an author.

Portfolio

Book Marketing – Listopia Promotion for “The Traveling Man”
Book Marketing – Listopia Promotion for “The Traveling Man”
Book Marketing – Listopia Promotion for “The Traveling Man”Book Marketing – Listopia Promotion for “The Traveling Man”
Book Marketing – Listopia Promotion for “The Traveling Man”Book Marketing – Listopia Promotion for “The Traveling Man”
 

Working with Elizabeth and the Potter Strategy team has been a game changer for my books. Before, my visibility plateaued even though readers loved the stories. Elizabeth didn’t just apply generic tactics she took time to understand where my audience lived and how they think. When we implemented her recommendations on Amazon keyword optimization, Goodreads list placement, and targeted community engagement, I started seeing real changes in discoverability and reader interaction within weeks. More people were finding The Contract Killers series outside my existing fan base, and momentum has increased steadily book to book. Best of all, Elizabeth doesn’t make empty promises she delivers strategies rooted in data, genre trends, and audience behavior. I highly recommend Potter Strategy to any author serious about reaching the readers who are already searching for their work.

    
Michael P. King — New York Times‑connected Crime & Thriller Author
Author of The Contract Killers and Traveling Man
 

Partnering with Elizabeth Potter through Potter Strategy was one of the most effective decisions we made for The Poppy Field. From the outset, Elizabeth demonstrated a rare combination of analytical precision and creative insight. She didn’t just tell us what to do, she explained why it mattered and how it would directly impact visibility and engagement. Her tailored approach to Goodreads campaigns, Amazon metadata tuning, and reader‑focused promotion helped elevate our presence in ways we hadn’t seen before. Elizabeth worked seamlessly with our internal team and took ownership of opportunities that truly moved the needle. What stands out most is her commitment to author success. She’s responsive, strategic, and genuinely invested in helping books connect with the right readers. For anyone looking to step up their marketing game, Potter Strategy is a must‑work‑with partner.

     
Caroline Kellems — General Manager, Godoys de Guatemala & Author AdvocateCaroline Kellems — General Manager, Godoys de Guatemala & Author Advocate
Collaborator on The Poppy Field and multi‑platform marketing
 
 
96%

Client Satisfaction Rate

90%

Successful Campaign Execution

85%

Audience Growth Achieved

80%

Increase in Book Visibility

F.A.Q

At Potter Strategy, we help authors grow their visibility, build their brand, and sell more books through strategic, data-driven marketing. Whether you're launching your first book or scaling an established platform, we provide customized solutions to meet your goals.
We work with:
  • Self-published authors
  • Traditionally published authors
  • Entrepreneurs and thought leaders with books
  • Publishers looking for marketing support
If you have a book and want more readers, we can help.
Our services include:
  • Book launch strategy
  • Amazon optimization (SEO & rankings)
  • Author branding and platform growth
  • Social media marketing
  • Email marketing campaigns
  • Paid advertising (Amazon, Facebook, etc.)
All services are tailored,no one-size-fits-all packages.
We focus on strategy first, tactics second. That means:
  • No generic campaigns
  • No inflated promises
  • Transparent communication
  • Data-backed decisions
Our goal is long-term growth, not just short-term spikes.
No ethical marketer can guarantee bestseller status. What we do guarantee is a strategic, proven approach designed to maximize your book’s visibility and sales potential.
Absolutely. Many of our clients are first-time authors who need guidance navigating the marketing process. We simplify the journey and provide clear, actionable steps.

Getting started is simple:
  1. Reach out through our contact form
  2. Schedule a discovery call
  3. Receive a customized strategy proposal
From there, we build a plan tailored to your goals.
Results depend on your goals, budget, and starting point. Some clients see traction within weeks, while others build momentum over several months. Book marketing is a marathon, not a sprint.

We offer both:
  • One-time strategy sessions
  • Full-service ongoing marketing support
You can choose what fits your needs and budget.
Pricing varies based on the scope of your project. After understanding your needs, we provide a clear, transparent quote—no hidden fees.
Yes. We believe in clear, consistent communication. You’ll always know what’s happening with your marketing and have access to updates and insights.

  • Manhattan, New York, NY, United States